Gone are the days when managers spent their time only in planning, organizing, and controlling the workflow in their department. Now, a new breed of managers must, in addition, use professional and appropriate communication with their direct reports to gain trust, respect, and credibility. Managers must now develop healthy and positive relationships with their employees to enhance commitment and productivity, all in an effort to increase organizational performance.

Coaching is the most effective tool to create genuine improvements in employees. The manager as a coach assumes the responsibility and obligation to help his/her employees improve their proficiency. Coaches use conflicts that come up on the job as opportunities to work with their people in building skills and motivation.

Coaches use today’s problems as opportunities to develop greater strengths in their employees for the future. Coaching helps employees examine their behaviours and performance, and assists them in planning how to work better and smarter. Coaching also develops self-reliance and is the driving force behind self-esteeming relationships.


A coach is someone who is:

  • Observant
  • Approachable
  • Open-minded
  • Supportive
  • Persuasive
  • Committed
  • Trustworthy
  • Nonjudgmental
  • Honest
  • Objective
  • Willing to take the time
  • A good listener
  • Communicative
  • Respectful
  • Confidential
  • Ethical
  • Understanding